A former co-worker sent me
this link a few days ago.
A few years back when we did futures research and trend watching for a nutritional company, breast vs. bottle was a big issue. The trend is certainly a return to more natural forms of child rearing where breast-feeding (or providing breast milk in BPA free bottles at the very least) is the quintessential deed for parents.
Even the latter option is viewed with some skepticism by the most devoted “lactivists”. Since breastfeeding often is viewed as more than just nutrition, a bottle served in a nursery is pitiful regardless of the contents of that bottle. Breastfeeding in this sense is about establishing a self-reinforcing symbiotic cycle of oxytocin generation. A mother-baby cocoon manifested by the wrappings of fair-traded, ethnic patterned, organic cotton slings where no commercial, genetically modified and climate threatening products can intrude. And yes, it’s also about identity and image.
In Growing up with Princess Inc earlier this year I wrote about growing gender polarization. In the post I discussed the idea that shifts between androgynous and more overtly gendered fashion trends and body ideals are linked to social and economic fluctuations. Generational experts Strauss and Howe explained in The Fourth Turning that in eras when society struggles to recover from crisis, order, stability and traditional values gain momentum. From social science research we know socioeconomic lower classes tend to embrace traditional gender ideals to a greater degree than does the middle class. The middle class on the other hand, possesses economic and educational resources that allow them to push social boundaries without serious negative
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