Blog | After the Millennials – Generation XYZ Consulting

Earth - IllustrationI just read an article that called our youngest generation the "re-generation" (sorry, can't find the url), alluding to their familiarity with the reduce, reuse, recycle slogan and their attentiveness to environmental causes. I haven't found any hard statistics that actually support the idea that the Homelanders will be more environmentally conscious, but OK, I'll go with the idea that environmentalism is since environmentalism is gradually entering into our psyches over time a sense of urgency and importance might be greater among the young. One thing I learned from judging at the Texas Future Problem Solvers competition this weekend is that the fervent climate change deniers and "drill, baby, drill" knuckleheads are not making inroads into the mindset of the young. From my own experience it does indeed seem as if 'Reduce, Reuse and Recycle' resonate on a much deeper level and are more actionable and instinctive with our the youngest cohorts.

This article was first published 3/28/2013 by NewSavvyProduction. fb mirror pic "Hey guys. I just wanted to ask - just a random question. Uhmm. Am I -  like - ugly or pretty?" -  You don't have to dig deep into online archives to find a whole pageantry of kids as young as 10 years old unloading their most personal angst for complete strangers to comment on. And the more insecure they appear, the more likely they seem to attract trolls whose dubious netiquette allows them to filter through comments of this type: "DONT WANT TO SOUND MEAN BUT URE A F***ING DOG." (censoring added). In other words, the ones who most desperately need reassurance from their faceless peers are the ones who are the most likely get bulldozed by the 'Haters'. And rarely do any respondents care to unmask the more existential questions that simmer immediately underneath the Snow White narrative: “Am I likeable? Am I loveable?”

Screen shot 2013-03-17 at 10.55.29 AMHaul videos is the latest craze in You Tube videos. It's pretty much the internet equivalent of girls chatting about their latest shopping loot. I decided to write a post on haul videos for three reasons. For one thing they signal the confluence of various trends that interest me as a futurist, which I will dwell on in this post. Secondly, when I don't write I work with user generated content for Bazaarvoice, so I see the enormity of consumer reviews on a daily basis. Thirdly, I have a preeteen daughter and have seen the pull these girl created instructional videos have on her and her friends. Personally I think these You Tube hits look incredibly boring and don't quite see the allure, but in a world saturated with advertisement and questionable forms of consumer seduction, I see this as the equivalent of the trusted older cousin coming back to show her finds after a shopping spree. Very innocuous in other words.

Lenore Skenazy, aka "America’s Worst Mom" and creator of the name and movement Free Range Kids is my favorite dispatcher of Onion type (but true!) news stories from Securistan. Yesterday she shared an article about the perceived threat of a sledding hill. “Paxton, a small town in Illinois, where the land is flat as flat can be, is about to lose its only sledding hill to the Abominable Insurance Man.” Sledding hills are of course only one of many natural “dangers” we systematically eliminate from the overprotected lives of our Homelander kids. To quote Skenazy's sardonic remark: “Yes, and let’s hope kids forget that there was ever a time when they could play outside, walk to school, or meet up at the park, while we’re at it. Let’s hope they forget there was ever anything to childhood except Kumon and cat memes. What a glorious future.“

Mr America A little over a year ago American Heart Association made the a projection that the obesity epidemic would reach a level where 83% of American men and 72 % of women will be overweight or obese in 2020. The percentage today is 72 and 63 percent respectively. But recent news suggest that general obesity levels have stagnated. So has childhood obesity. I think the key here is the word projection. Many forecasts are simply extrapolations of current trends, overlooking the possibility that trends may discontinue. Ironically gloomy extrapolations can actually in themselves prevent their own prophecy from materializing when they foster enough motivation to counteract the projected tendencies. When I wrote the piece Generation Z - Forecasts and Formula in May of 2011 I predicted that the children of tomorrow are not automatically going to be plagued by higher obesity rates than the childhood generation or today and yesteryears. The reason is because with increasing attention to the problem, unhealthy foods and lifestyle patterns are on track to go the same way cigarettes did. Maybe even in spite of the powerful lobbyists and stakeholders who may lose from such a shift.

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Gen Z In The Workplace In The Future of Bussiness