Blog | After the Millennials – Generation XYZ Consulting

ID-100169890Most personal insolvencies these days are caused by expenses related to the two service industries we depend on the most in our modern society – healthcare and education. And not surprisingly some of the most disruptive technological and social innovations are happening in these two areas as well. Much of the skyrocketing healthcare costs in the United States have been attributed to lack of preventative care. Obesity rates have climbed in response to insufficient physical exercise and nutritional ignorance or at least by our slant toward self-deluding eating habits. Health monitoring and simple checkups add to the costs and time spent in doctor’s offices.

  PBS-Kids-LogoGamification is a popular buzzword among  futurists these days. But it’s far more than a fad. Gamification is pretty much the process of allowing learning and innovation to piggyback on people’s natural predilection for seeking enjoyment through play and skill mastery. Win-win in other words. Earlier this year I attended two different events that prove games are moving way past the socially deviant designs that could thrive only in the dim, dirty bedrooms of anti-social adolescent boys. First, I was invited to attend the launch of PBS KIDS's and CPB’s (Center for Public Broadcasting) “It All Adds Up” program. PBS, known to provide high-quality programming for children, has carried out a study revealing that young children are not receiving adequate support for learning early math skills. This deficit is particularly significant in lower-income families. Since math skills at kindergarten entry is an even stronger predictor of school achievement than reading skills, entertainment that fosters this ability early on could improve educational outcome later in life.

Wait, what? There's a generation after the Millennials? It's not that long ago since I used to be asked this question. But this generation is building up steam. The oldest Millennials are all grown up and are not exactly "news" anymore (despite what Time Magazine seems to think). While Google Trends probably points to the TV-series called Homelanders, the traffic directed to this website is more often generationally directed. Search word data bringing traffic to After the Millennials does show that "Homeland generation"  and "homelanders" is increasing, meaning it's getting closer to becoming a "legitimate" generational moniker. But many names have been suggested for this generation, and at least to me, none of them sound particularly good.

2280592833_9d8943037dSorry Kitty is lead singer of the K-pop band Saccharine. Her nickname is a blend of Super Junior's 2009 hit Sorry, Sorry and the still popular cartoon Hello Kitty, and influenced by the post-ironic cat-meme era she was born into. She earned it for her allegedly sad expression as a child, but later made it her legal name as a provocative statement of Asian pride. While Korean women in the entertainment industry undergo canthoplasties and other plastic surgeries to look “less Asian”, Sorry embraces her Asian features and is unknowingly signaling a new trend that will unfold after her career takes off in 2030. Sorry grows up as an only child of a Korean PR professional / Tigermother and a British DJ / sound engineer who moved to Korea to work as an English teacher when the job market dried up in Europe.

breastfeeding A baby nursing at mother’s breast will ingest a better concoction of vitamins, sugars, essential minerals and proteins than Purina Petfood could ever dream of providing for the world’s most pedigreed show dogs. Baby will also benefit from enzymes and antibodies that can ward off ailments ranging from nasty infections to cancer. Mixed in with all the good stuff, baby will also be fed trace amounts of paint thinners, dry-cleaning fluids, wood preservatives, toilet deodorizers, cosmetic additives, gasoline byproducts, rocket fuel, termite poisons and flame-retardants. These were the results when Florence Williams sent off a sample of her breastmilk to a lab in Germany. Then she wrote a book about it.

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