Posted at 17:20h
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by Anne Boysen
Generational experts Strauss and Howe argue that the kids from the Silent generation (born 1924 -1942) were the most gender-polarized in the 20th century until they became radicalized in the early 1960s. From Shirley Temple's sausage curls to eerie robotic wives in their squeaky clean Stepford homes, girls and women fit neatly into the gender stereotypes until they rebelled against them as grown women.
So how did the princess business become so successful half a century later? After an era when de-genderization of toys was the ruling meme among early childhood advocates, feminists and savvy parents, the toy distributors got busier than ever dividing up their stores into pink isles and blue isles.
Generational experts Strauss and Howe argue that the kids from the Silent generation (born 1924 -1942) were the most gender-polarized in the 20th century until they became radicalized in the early 1960s. From Shirley Temple's sausage curls to eerie robotic wives in their squeaky clean Stepford homes, girls and women fit neatly into the gender stereotypes until they rebelled against them as grown women.
So how did the princess business become so successful half a century later? After an era when de-genderization of toys was the ruling meme among early childhood advocates, feminists and savvy parents, the toy distributors got busier than ever dividing up their stores into pink isles and blue isles.
