forecasts Tag

[caption id="attachment_2257" align="alignleft" width="326"]super-child Future graduation attire?[/caption] Appealing to the hearts and minds of the Homelander kids (post-millennials) happens by addressing their taste for technology and modern communication devices. Growing up with touchscreens as the main window to the world, these kids are seriously steeped in a lifestyle and educational agenda that revolves around digital - where technologies are used as learning devices (educational platforms), often through gamified experiences, as well as study objects (coding, programming). For-profit university Ashford University does a good job at mining this sentiment in a commercial featuring children caressing their devices like they did their teddy bears a few years earlier. The message is clear: To be relevant and effective with the class of 2025 education needs to live in the tablets and smart phones, or soon bionic lens projections. The commercial revolves around catchwords like "smart" and "bright", words recent surveys show cling well in the ears of kid today. So much in fact, that smart as an aspirational goal is overpowering any other superhero power that previous generations of kids used to idolize.

Wait, what? There's a generation after the Millennials? It's not that long ago since I used to be asked this question. But this generation is building up steam. The oldest Millennials are all grown up and are not exactly "news" anymore (despite what Time Magazine seems to think). While Google Trends probably points to the TV-series called Homelanders, the traffic directed to this website is more often generationally directed. Search word data bringing traffic to After the Millennials does show that "Homeland generation"  and "homelanders" is increasing, meaning it's getting closer to becoming a "legitimate" generational moniker. But many names have been suggested for this generation, and at least to me, none of them sound particularly good.

2280592833_9d8943037dSorry Kitty is lead singer of the K-pop band Saccharine. Her nickname is a blend of Super Junior's 2009 hit Sorry, Sorry and the still popular cartoon Hello Kitty, and influenced by the post-ironic cat-meme era she was born into. She earned it for her allegedly sad expression as a child, but later made it her legal name as a provocative statement of Asian pride. While Korean women in the entertainment industry undergo canthoplasties and other plastic surgeries to look “less Asian”, Sorry embraces her Asian features and is unknowingly signaling a new trend that will unfold after her career takes off in 2030. Sorry grows up as an only child of a Korean PR professional / Tigermother and a British DJ / sound engineer who moved to Korea to work as an English teacher when the job market dried up in Europe.

Mr America A little over a year ago American Heart Association made the a projection that the obesity epidemic would reach a level where 83% of American men and 72 % of women will be overweight or obese in 2020. The percentage today is 72 and 63 percent respectively. But recent news suggest that general obesity levels have stagnated. So has childhood obesity. I think the key here is the word projection. Many forecasts are simply extrapolations of current trends, overlooking the possibility that trends may discontinue. Ironically gloomy extrapolations can actually in themselves prevent their own prophecy from materializing when they foster enough motivation to counteract the projected tendencies. When I wrote the piece Generation Z - Forecasts and Formula in May of 2011 I predicted that the children of tomorrow are not automatically going to be plagued by higher obesity rates than the childhood generation or today and yesteryears. The reason is because with increasing attention to the problem, unhealthy foods and lifestyle patterns are on track to go the same way cigarettes did. Maybe even in spite of the powerful lobbyists and stakeholders who may lose from such a shift.

“We may never have our flying cars, but the future is here.” No we don't have flying cars, but perhaps Volkswagon have engaged enough interest to literally get something off the ground in a not so distant future? Anyway, let’s have a look at the 27 other breakthroughs Buzzfeed mentions. Are these inventions scientific one hit wonders receiving accolades only in the nerdiest of the techie circles, or do they actually have the potential to change the lives of Generation Z’ers and beyond in ways we never dreamed could happen?

20111220 BETTY-78 Yesterday I had the opportunity to attend a speech by legendary, mother-of-all feminists Gloria Steinem at the AT&T Executive Education and Conference Center here in Austin. As a mother of three daughters I am anxious to learn if feminism is an ongoing movement that will continue to grow roots into the younger generations or if it is subjected to cyclical patterns where in which the expected roles of women ebb and flow with cultural and political currents. Strauss and Howe's in The Fourth Turning suggest that some cyclicality is at work and note fluctuations between eras dominated by traditional gender roles and other eras when women take on more androgynous fashions and social roles.  Cyclical theories will typically emphasize these undulations in social trends, but there is clearly a progressive "upward" movement at least in modern age. During her speech Steinem counteracted the myth of declining feminism, but she also touched on the backlash and the "feminazi"-accusations from extreme anti-feminists like Rush Limbaugh. I enjoyed the speech, but I must say I was hoping to hear more about her thoughts about the future.

The 22/7 commission, which has spent a year looking into the response to the terrorist attack and massacre carried out by right wing extremist Anders Behring Breivik last summer, has released their report. Last year during the September 11 weekend marking the 10-years anniversary since the terrorist attacks in the U.S. I wrote a piece for a Norwegian newspaper where I suggested that use of scenario planning can forestall or at least improve the response efforts to man-made or natural catastrophes. I am finally posting the English translation of the article here:

The Unthinkable Scenarios

On September 11, 2001 the Bush administration was taken by surprise because it had ignored earlier terrorist warnings. Almost 10 years later terrorism caught our own country by surprise. Was also the Norwegian government plagued by lack of imagination? And what happens to future security if we continue to lag a step or two behind reality by calling extreme events unthinkable?

For a child born today, what will the world look like in 2100? This is the topic of a special section of The Futurist, September- October issue. Via scenarios and forecasts from some of the leading expert within foresight, we get a glimpse into what it will mean to be 88 at the dawn of the next century.  This is the future of the Homeland generation. Millennials will be 96 to 120 if they are alive and some of them will. Some scenarios make me infer that some Generation X members are still with us as "post-centenarians". Others take the the transhumanist/singulitarian view that we have passed the point where we will be able to live forever. The trends and emerging issues covered range from energy, climate changes, economic systems, space travel, scientific breakthroughs - particularly in biology and computing – and of course, aging. Extreme longevity seems to show up in many of the narratives, reflecting long anticipated breakthroughs in medicine, computing and biotechnology. Resource depletion combined with resource scarcity, governmental issues and dwelling patterns are other issues. The “mood” of these forecasts, or the level of pessimism vs. optimism, seems to be in line with most futurist projections: If and when we can manage to reform ourselves before we totally ruin the planet, it’s going to worse only until it gets better. Similar to cycle theories like the Kondratiev long waves or Strauss and Howe’s generational predictions, we will most likely go through a period of crisis - a period we have already entered - before we enter a new “high period”. Dr. William Halal and Laura B Huhn from TechCast believe a new high tech era will occur around 2020. This view is similar to that of Olli Hietanen and Marko Ahvenainen, Finland Futures Research Centre, who forecast a Sixth Kondratieff wave (2010 – 2050) based on new innovation and technologies within biotechnology. The Sixth wave differs from the Fifth because of the increasingly rising prices on raw materials and energy. The new paradigm in innovation and production is likely to be within molecular, or synthetic, biology, which will allow us to grow and change structures from raw biological materials. Just think about all the experiments happening with stem cells and organ scaffolding in the labs today! Not to mention biological 3-D printing. Tissue engineering will enable us to grow new organs and artificial meats, even biodegradable polymers to be used in manufacturing. These prospects might be frightening to some, conjuring up 19th and 20th century sci-fi dystopias like Frankenstein and Brave New World. But for most futurists, the unsustainable alternative of status quo is often much scarier!

READ ANNE BOYSEN'S CHAPTER

Gen Z In The Workplace In The Future of Bussiness