Posted at 19:26h
in
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by Anne Boysen
[caption id="attachment_967" align="alignleft" width="237"]
The conclusions you draw are based on your initial perception[/caption]
After I wrote piece on generational archetypes and their characteristics for a newspaper a few years ago I was surprised by the number of animated reactions I received in the online comment section. People don't like to be pigeonholed, even under my pretense of doing social science trend research. It turns out that when social scientists and market researchers use demographic, economic and cultural data to glean insight into contemporary trends they are stepping on psychological minefields. Readers often feel stigmatized by the findings and believe this way of classifying people is just an intellectualized form of bigotry.
I understand this hesitation, but I feel strongly that the goal of a social scientist is not to compartmentalize certain types of people to solidify unfounded myths, but quite the opposite. When social scientists make generalizations it’s always – or should always be - based on value neutrality and scientific observations. Moreover the goal is not to neglect human agency and individual differences, but to say something about the general trends.