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"Kids nowadays! Hmpf!" Whether you're 5 or 85, at some point you might unwittingly have been dragged into a generational comparison in which your age cohort is made out to look ruder, lazier or more spoiled than the bygone youth of the spokesperson. The statement is often followed up with a sentence that starts with "In my days.." Usually we attribute this type of sentiment to the occasional hissy fits endured by otherwise beloved older relatives whenever the need to blow off some steam escalates to intolerable proportions. And often it is better respond with an approving nod than to go into a drawn-out and probably futile explanation about "how things have changed" and how the old ways of doing things simply won't work anymore. Or we reason that the curmudgeon is probably right anyway, that we're all degenerating under moral standards in free fall.

In Growing up with Princess Inc earlier this year I wrote about growing gender polarization. In the post I discussed the idea that shifts between androgynous and more overtly gendered fashion trends and body ideals are linked to social and economic fluctuations. Generational experts Strauss and Howe explained in The Fourth Turning that in eras when society struggles to recover from crisis, order, stability and traditional values gain momentum. From social science research we know socioeconomic lower classes tend to embrace traditional gender ideals to a greater degree than does the middle class. The middle class on the other hand, possesses economic and educational resources that allow them to push social boundaries without serious negative

Inspired by a string of generational reports from the PEW research center, NPR has recently focused on generational differences in politics and economics. All the stories in their “Generational Politics” segment follow the four generations that currently constitute the voting population. The series looks at typical economic situations given the economic downturn, political leanings, value systems and their projected political sympathies in the 2012 election. The relationship between age and voter turnout has intrigued political scientists at least since 1960. Two rivaling theories are set out to answer the question of age and political alignment. The answer is likely to be a little bit of both.

It’s a week since Norway endured its bloodiest event(s) in modern times and the most serious national security violation since the Nazi occupation in 1940. Rightwing extremist Anders Breivik carried out the worst, and as far as I know, only terrorist attack ever on Norwegian soil. Following a bomb at the government building, which drew most available police and rescue forces to this location, the 32 year old went to a youth camp at the island Utøya and carried out history’s most atrocious shooting spree in peace time – an attack which viciousness was augmented by the fact that it was aimed at unsuspecting minors. Needless to say, the whole country is sill shaken and the whole world shocked at this single man’s blood thirsty, twisted agenda and accomplishments.

Cow A former co-worker sent me this link a few days ago. A few years back when we did futures research and trend watching for a nutritional company, breast vs. bottle was a big issue. The trend is certainly a return to more natural forms of child rearing where breast-feeding (or providing breast milk in BPA free bottles at the very least) is the quintessential deed for parents. Even the latter option is viewed with some skepticism by the most devoted “lactivists”. Since breastfeeding often is viewed as more than just nutrition, a bottle served in a nursery is pitiful regardless of the contents of that bottle. Breastfeeding in this sense is about establishing a self-reinforcing symbiotic cycle of oxytocin generation. A mother-baby cocoon manifested by the wrappings of fair-traded, ethnic patterned, organic cotton slings where no commercial, genetically modified and climate threatening products can intrude. And yes, it’s also about identity and image.

We Can Do It! Poster Social change is often extremely slow, especially when deep seated norms are involved. Gender roles have demonstrated their staying power even in sociospheres where gender equality has long been the official mantra. Haven’t we all met the guy who speaks passionately about women’s rights all while parking the kids in front of the TV and leaving the dirty dishes in the sink? Or the “career mom” who laments (or brags) about her overwhelming domestic chores and how she does it all? It may not be so surprising after all that women, according to a recent study, probably will have to wait until 2050 before men are doing an equal share of the household chores and childcare. In other words, it will take our youngest generation and two generations more before equality between the sexes has been fully achieved. But where? The study seems to focus primarily on the US and UK and claims the upward trend in male domestic participation has leveled off in some (which?) countries.

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Gen Z In The Workplace In The Future of Bussiness