Generation Y Wants Anonymity Online. Homelanders Will Demand it

Two years ago it was nearly impossible to find studies that revealed other users than young people themselves trespassing internet privacy. The narrative was always one in which hyper-techie, supercharged youth must be warned and cajoled not to carelessly share every facet of their lives with an unfiltered world. As parents and caretakers we worried for our children’s jaded attitudes towards digital footprints, all while venting to our frustrations and sharing personal footage of our children over the vast networks where we socialize with our own friends. The hypocrisy got me searching, and what I found was that while more than half of both younger and older generations filtered their social profiles in 2012, Millennials were most likely to prune their profiles by untagging photos, deleting comments etc. Younger users’ motivation is obvious since younger people are more likely to post regrettable content, which often requires some posterior editing. But other less stressed observations emerged as well. The generations of parents and caretakers who most often stress social media literacy (Xers and Boomers) are themselves less social media literate than younger generations are. Secondly, younger generations care more about privacy than they are getting credit for, but they are not typically deriving this knowledge from the generation that preaches to them. Hence, younger users are likely to adopt safety precautions not in response to advise from parents or schools, but on their own accounts. Furthermore, I discovered that some 92% of all toddlers had digital footprints, as many as 66% of parents admitted to posting pictures of their children online, and 56% shared news of a child’s accomplishment. The material parents share may seem insignificant to the parent, but are often experienced as humiliating or traumatic by the children.Moreover, young children’s first encounter with digital technology is often emotionally conflicting.

Sherry Turkle, MIT’s famed “digital psychologist”, reports that parents’ cell phone habits pose serious threats to the parent-child bond as children feel deep jealousy to these devices and the attention deprivation they cause. Critical probing suggests that young people might be reacting to dismantling privacy rights by adopting even more careful internet behaviors themselves, but this fact is often scoffed aside. The logic goes, internet transparency is the new normal, so kids are used to it and don’t care as much about privacy. It’s the new a priori conditions that will quell any urges to rebel against this omniscient evil called the internet (or Google). If that were true our human need for privacy is only environmentally conditioned. It might make sense on the surface, but do we have any empirical support for that idea? Hardly. If anything, the yearning for privacy and autonomy over ones own life and reputation has inspired some of our most reverberating literature over the years (Orwell’s 1984). Psychologists have long debunked the myths that claim that all types teenage bashfulness is learned, not innate.

The backlash to ‘public internet living’ had to come. The era of Facebook is an anomaly, says Dana Boyd. And contrary to popular assumptions, Generation Z (or post-Millennials) are not turning into oversharing tech-addicts. Instead they are reacting to the hyper-publicity of social media by unfriending their ‘sharents’ or leaving Facebook all together. Instead they embrace anonymous and ephemeral social networks like Snapchat and Glimpse.

 

This is why:

 

• Sharenting. This new word was coined just as the virtual ink dried on my first article on this phenomenon. “Sharenting” is the confluence of two (or three) contemporary trends: the technological ease of sharing (social media, smart phones with cameras) combined with today’s over-vigilant parenting styles. Some will also throw narcissism into that equation.

• From FOMO to JOMO. Instabrag and Fakebook keep their users perpetually chasing after the unachievable perfection of their friends. The allure of the better parties, the nicer houses, the more bliss, the more successful careers, the perfect health and constant updates on accomplishments can leave strong feelings of inadequacy, even depression. The youngest generation growing up today is particularly vulnerable as they often face fewer economic opportunities than their parents had. Until now FOMO, the Fear Of Missing Out – has been a great source of stress, but this is changing. JOMO, or the Joy Of Missing Out lets teens unplug and unwind– with their social status still intact.

• “The Snowden Effect”. While all generations have improved their use of privacy settings, the greatest increase is recorded in the younger generations. Whereas only 11% of internet users between 18 and 44 have never changed their privacy settings as many as 45% forego privacy settings in the older cohorts. The generation born right after the onset of social media is likely to voice a strong urge to protect the remaining privacy of themselves and their future children.

 

Teens do care about online privacy and we can expect that this orientation will become even more explicit as the post-millennials or Generation Z come of age in the next decade.