The only other generational topic receiving as much attention as the young Generation Z or Homeland generation is the Millennial parenting cohort raising them. Still held back in life by economic setbacks and lengthy educations, Millennials are nonetheless a family-loving generation and will eventually go for the parenting life phase with full steam. In fact, they like…
It’s been a while since I wrote about gender issues so today I’ll harness International Women’s Day to give a few forecasts that will affect women of the Homeland generation, or Generation Z, which is a more widely used name. I chose to describe the developed and the developing world in two different paragraphs. This…
Our youngest generation, the Homelanders is defined by the Great Recession. According to generational expert Neil Howe, this was the pivotal historic moment that allowed one generational archetype to be succeeded by the next. What makes the recession of 2008 so different was that it cut deeper and lasted longer than any other downturn since the Great…
Appealing to the hearts and minds of the Homelander kids (post-millennials) happens by addressing their taste for technology and modern communication devices. Growing up with touchscreens as the main window to the world, these kids are seriously steeped in a lifestyle and educational agenda that revolves around digital – where technologies are used as learning…
Last week I had the opportunity to attend a conference about the generation after the millennials. This entailed the latest stats and survey results from this youngest group of Americans on and an effort to (re)name the youngest generation – the one that is currently called the Homelanders. This event was part of the annual YPulste Mashup and…
Wait, what? There’s a generation after the Millennials? It’s not that long ago since I used to be asked this question. But this generation is building up steam. The oldest Millennials are all grown up and are not exactly “news” anymore (despite what Time Magazine seems to think). While Google Trends probably points to the TV-series…
Sorry Kitty is lead singer of the K-pop band Saccharine. Her nickname is a blend of Super Junior’s 2009 hit Sorry, Sorry and the still popular cartoon Hello Kitty, and influenced by the post-ironic cat-meme era she was born into. She earned it for her allegedly sad expression as a child, but later made it her…
This article was first published 3/28/2013 by NewSavvyProduction. “Hey guys. I just wanted to ask – just a random question. Uhmm. Am I – like – ugly or pretty?” – You don’t have to dig deep into online archives to find a whole pageantry of kids as young as 10 years old unloading their most personal…
Lenore Skenazy, aka “America’s Worst Mom” and creator of the name and movement Free Range Kids is my favorite dispatcher of Onion type (but true!) news stories from Securistan. Yesterday she shared an article about the perceived threat of a sledding hill. “Paxton, a small town in Illinois, where the land is flat as flat…
A little over a year ago American Heart Association made the a projection that the obesity epidemic would reach a level where 83% of American men and 72 % of women will be overweight or obese in 2020. The percentage today is 72 and 63 percent respectively. But recent news suggest that general obesity levels…
