Like 71% of others in the United States I’d rather spend time dealing with my dentist than my financial institutions. Well, my dentist is also my husband, so I guess in my case this is no surprise, but you get the point. As a millennialized generation X’er, I despise long hold times on the phone,…
Last week I spoke at a conference in Madrid called “No Money”. It was hosted by Spain’s leading newspaper El Pais and was literally about the transition to a cashless society. Foregoing cash in the near future is no far-fetched idea since entire countries are starting to consider getting rid of it. A senior vice…
The challenges younger generations face today can at times feel overwhelming. Often the source of responsibility is pointed at older generations who are presumed responsible for the mess younger people now have to deal with. I believe “blameworthiness” is an undercurrent that contaminates, rather than enlighten our ability to understand the dynamic of age cohorts sharing the contemporary at different phases of their lives. Instead…
It’s probably no surprise that “after the millennials” has been one of my key search terms for a while. I first started researching this generation in their infancy in the early 2000s, at a time when very little had yet been written about them. Covering this topic felt very much like entering a land where no man or woman has ever been. Then…
I recently came across an article in Aeon called “Against Generations“, which is one of the harshest, yet most eloquent critiques of generational research I have read. Author Rebecca Onion disagrees with the epistemological justification for segmenting people based on age cohort, and (rightly) contends that much of the research is arbitrary and the categories…
One of the most important generationally relevant must-reads from last week is this piece from Dr. Profeta . It was republished at slowfamilyliving, a website that goes against the grain of our era’s current tendency to hyperparent. In his Your Kid And My Kid Are Not Playing In The Pros Dr. Profeta weights in on the…
I recently did an opening keynote in Bergen, Norway for an organization called Norwegian Audience Development. I will write more about audience development in light of generational change in subsequent posts. In my presentation I discuss the works of historians William Strauss and Neil Howe and try to put their findings into a Scandinavian context….
The only other generational topic receiving as much attention as the young Generation Z or Homeland generation is the Millennial parenting cohort raising them. Still held back in life by economic setbacks and lengthy educations, Millennials are nonetheless a family-loving generation and will eventually go for the parenting life phase with full steam. In fact, they like…
Based on the 2012 study conducted by the Pew Research Center, the Millennial population (born between early 1980s to the early 2000s) or commonly referred to as the ‘Generation Y,’ is a group with the most number of heavy mobile and social media consumption. In fact, 61% of Millennials who belong to the age bracket…
They play iPad games during potty training. They learn computer coding before they can read. Their mothers’ smartphones become their first object of jealousy. Their sonograms are shared with the world before they see the light of day. In fact they are born into a digital panopticon that will track their every movement, every milestone…
