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Tag: media

Home Tag: media

SXSW 2015 was all about macrotrends

March 25, 2015Anne Boyseneducation, entertainment, forecasts, future, immersive technologies, innovation, marketing, media, social media

I have been busy with SXSW lately and taken a pretty long break from writing. Unlike so many in the professional and personal blogosphere I’m too overwhelmed with sessions, pitches and expos at SXSW that I can’t really find “the thing” that broke out or defined the mood of the conference. If I had to mention particular…

What Network Neutrality Means for the Next Generation

November 12, 2014Anne Boysencrowdsourcing, Google, green consumption, innovation, media, network neutrality, sharing

If you already know what the internet of things is, keep reading. If you want to learn what the IoT revolution has to do with net neutrality and your children’s quality of life, watch this explanation from Jeremy Rifkin. Then ask yourself if the internet is really just media or public utility of the future. Yesterday President Obama suggested to the…

How Generationally Fluent Brands Win Trust

April 4, 2014Anne Boysenculture, marketing, media, parenting

In America there is a sweeping shift in values towards more family diversity and we are starting to see this reflected in commercials for consumer goods. The shift reflects cohort changes (effects isolated to single generations) as well as period effects (change over time in an entire population). This means that variables that indicate tolerance of diversity is…

Did Parent Blogs Replace The Family Sitcoms?

November 5, 2013Anne BoysenBoomer, entertainment, Generation X, media, Millennials, social media

Last week I spoke to two market and media classes at Texas State University. The topic I presented to the students was how social media habits differ among generations and how I believe it might be linked to changes in the entertainment industry. The narratives of family comedies have shifted from reflecting adults’ views to…

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