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Tag: Homeland generation

Home Tag: Homeland generation (Page 2)

It’s Official, The White House Calls Them “Homeland Generation”

October 22, 2014Anne BoysenCentennials, forecasts, future, Generation Z, Homeland generation

The White House recently released a report where they labeled the youngest generation the “Homeland Generation”. A storm of speculations hit the internet soon after. How could the U.S. government choose such a paranoid and xenophobic-sounding epithet? Was this a creepy joke? Some claimed the White House took the name out of thin air. Others…

What You Need to Know About Marketing to Millennial Parents

September 10, 2014Anne BoysenHomeland generation, marketing, Millennials, New Silents, parenting

The only other generational topic receiving as much attention as the young Generation Z or Homeland generation is the Millennial parenting cohort raising them. Still held back in life by economic setbacks and lengthy educations, Millennials are nonetheless a family-loving generation and will eventually go for the parenting life phase with full steam. In fact, they like…

What Your Tween’s YouTube Celebrities Tell Us About the Homeland Generation

August 2, 2014Anne BoysenCentennials, entertainment, Generation Z, green consumption, Homeland generation, sharing

Although type of content varies between older and younger users in the same cohort, we see that the mobile screen is taking over as the electronic time killer of choice, while the big screen TV will eventually reduce to a – not irrelevant, but increasingly distant – number two. It is also common for children to use…

The Real Reason Why Digital Natives Outsmart You

July 4, 2014Anne Boysendigital interfaces, Generation Z, Homeland generation, innovation

Are you mesmerized by a generation of post-millennials who figure out their new electronic gadgets faster than you can install child safety settings? Do you think this must be unique to the generation growing up today, also dubbed the digital natives? Do you think younger generations are more tech savvy because their brains are ‘wired differently”? They might indeed be…

Preparing Post-Millennials for the Second Machine Age

May 27, 2014Anne Boyseneconomics, forecasts, future, Generation Z, Homeland generation, innovation, singularity

  45 % of today’s jobs will disappear by 2035. Sure, job titles have come and gone over the centuries as we progress technologically, but this time we’re dealing with an entirely new animal. Computers are starting to replace us in jobs we thought were only human and pressing down the marginal cost in production…

The Homeland Generation and the Future Job Market

May 12, 2014Anne Boysenforecasts, future, Generation Z, Homeland generation, innovation, job market, singularity, social media

There is much chatter these days about the next generation of workers and whether they are technologically better equipped to face the changing job market. Many seem to think that by growing up with touch-screens, Siri and social media, the iGeneration will have a leg up in the future workforce compared to their less digitally native predecessors. This…

Generation Y Wants Anonymity Online. Homelanders Will Demand it

April 1, 2014Anne BoysenGeneration Z, Homeland generation, Millennials, sharing, smart phones, social media

They play iPad games during potty training. They learn computer coding before they can read. Their mothers’ smartphones become their first object of jealousy. Their sonograms are shared with the world before they see the light of day. In fact they are born into a digital panopticon that will track their every movement, every milestone…

International Women’s Day is for Our Daughters’ Future

March 9, 2014Anne Boysengender, Generation Z, Homeland generation, New Silents

It’s been a while since I wrote about gender issues so today I’ll harness International Women’s Day to give a few forecasts that will affect women of the Homeland generation, or Generation Z, which is a more widely used name. I chose to describe the developed and the developing world in two different paragraphs. This…

Scenarios With Children – Part Two

February 3, 2014Anne Boysenforecasts, future, Generation Z, Homeland generation, scenario

Since my post Scenario’s With Children – How a Class of First-Graders See Life in 2026 has received some interest, I thought I would share another piece from another scenario session with a girl scout group. This group too consisted of very young elementary school age girls. The format is a little different. We talked about…

4 Reasons Why P&G Ad Featured Resilience Parents – not Helicopter Parents

January 12, 2014Anne Boysenentertainment, Generation Z, Homeland generation, parenting

During most of the years that I have covered parenting trends there has been a growing tendency to overprotect children. This phenomenon has in the United States and some other countries been dubbed helicopter parenting. Other places the tendency to micromanage ones progeny is known as curling parenting and the term hyper parenting has also…

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