Image: Eva Ballarin is the superwoman behind HIP. She set up an incredible event and with impeccable attention to detail. Madrid, Spain (Eva Ballarin, Anne Boysen) I’m in Madrid, Spain, where I recently held a talk at one of the most cutting edge conferences for innovation in the hospitality industry, Hospitality Innovation Planet. This is only…
It’s 2030. You’re managing a company that produces artificially intelligent internet connected consumer products. As you glance over your co-working hub you see people on their laptops, some in their virtual reality haptic gears. They are meeting with their teams 5000 miles away. Some are chatting with their robotic assistants which have become trained enough to…
I recently did a talk for Grupo Nutresa’s 2nd marketing conference in Medellin, Colombia. Grupo Nutresa is one of Latin America’s main distributors of food serving 65 countries with 70 different brands. In Colombia I spoke to 300 professionals in sales and marketing, helping them unpack our youngest generation, Centennials – or Generation Z. On the one…
To learn what makes Digital Natives tick, why not hear it straight from the horse’s mouth? This is why I spent the past few days at VidCom, the ultimate convention for online videos and the lives of digital influencers and their young fan base. VidCon is the brainchild of the vlogbrothers, themselves uber-successful YouTubers….
Marketers are feverishly trying to figure out how to advertise to Generation Z or Homelanders these days. One strategy is trying to make ads that Generation Z will share. But is this really a good idea? And if so, will Generation Z share your ads in their social media channels anyway? Most probably, they won’t. They will share…
This is an adaptation of an interview recently done for the Norwegian fashion website Melk og Honning. What is a “trend”? It depends. When a climate scientist or an economist talk about trends they obviously use the word differently than s fashion journalist would, but there are still commonalities. All trends are effects of underlying driving forces,…
If you follow generation Z news closely, you might have noticed a sudden increase in headlines that projects Generation Z as being more “socially conservative” than older generations. The finding, which claims that Generation Z are less open to same-sex marriage, gender fluidity and body adornments such as tattoos go back to a survey (actually…
Yesterday I had the pleasure of seeing a talk by Dr. Devorah Heitner, the author of Screenwise and site Raising Digital Natives. Dr. Heitner has the unusual disposition that she doesn’t believe digital technology and social media will lead our species into an apocalyptic downfall. Nor does she jump on the technophile bandwagon so often…
Do you lead a group of children and want to engage them in future thinking in an effective and meaningful way? Please fill out the contact form for workshops and futuristic game play. You never know what future they will reveal to you, but it can make your job leading them make much more…
The challenges younger generations face today can at times feel overwhelming. Often the source of responsibility is pointed at older generations who are presumed responsible for the mess younger people now have to deal with. I believe “blameworthiness” is an undercurrent that contaminates, rather than enlighten our ability to understand the dynamic of age cohorts sharing the contemporary at different phases of their lives. Instead…
