I recently did a talk for Grupo Nutresa’s 2nd marketing conference in Medellin, Colombia. Grupo Nutresa is one of Latin America’s main distributors of food serving 65 countries with 70 different brands. In Colombia I spoke to 300 professionals in sales and marketing, helping them unpack our youngest generation, Centennials – or Generation Z. On the one…
This is an adaptation of an interview recently done for the Norwegian fashion website Melk og Honning. What is a “trend”? It depends. When a climate scientist or an economist talk about trends they obviously use the word differently than s fashion journalist would, but there are still commonalities. All trends are effects of underlying driving forces,…
Last week I attended Web Summit, Europe’s largest tech conference. This was the first year they summoned in Lisbon, Portugal having been in Dublin the years prior. The conference brings together over 50,000 attendees, entrepreneurs, venture capitalists, globally renowned thought leaders and tech magnates as well as government officials ranging from city administrators to supranational…
Do you lead a group of children and want to engage them in future thinking in an effective and meaningful way? Please fill out the contact form for workshops and futuristic game play. You never know what future they will reveal to you, but it can make your job leading them make much more…
The challenges younger generations face today can at times feel overwhelming. Often the source of responsibility is pointed at older generations who are presumed responsible for the mess younger people now have to deal with. I believe “blameworthiness” is an undercurrent that contaminates, rather than enlighten our ability to understand the dynamic of age cohorts sharing the contemporary at different phases of their lives. Instead…
It’s hard to believe that we have finally entered the second half of the second decade of the new millennium. So much has changed only in the past 5 years: cloud computing and mobile are mainstream, 3D printers can be bought at the local office supplier and Uber is a verb. (When a noun becomes a…
Research Chefs Association is the leading professional community for food research and development. Its members are the pioneers of the discipline of Culinology – the blending of culinary arts and the science of food. I recently attended their conference on the Future of Food, where I held a speech about Generation Z and their attitudes…
I have been busy with SXSW lately and taken a pretty long break from writing. Unlike so many in the professional and personal blogosphere I’m too overwhelmed with sessions, pitches and expos at SXSW that I can’t really find “the thing” that broke out or defined the mood of the conference. If I had to mention particular…
The White House recently released a report where they labeled the youngest generation the “Homeland Generation”. A storm of speculations hit the internet soon after. How could the U.S. government choose such a paranoid and xenophobic-sounding epithet? Was this a creepy joke? Some claimed the White House took the name out of thin air. Others…
45 % of today’s jobs will disappear by 2035. Sure, job titles have come and gone over the centuries as we progress technologically, but this time we’re dealing with an entirely new animal. Computers are starting to replace us in jobs we thought were only human and pressing down the marginal cost in production…
