To learn what makes Digital Natives tick, why not hear it straight from the horse’s mouth? This is why I spent the past few days at VidCom, the ultimate convention for online videos and the lives of digital influencers and their young fan base. VidCon is the brainchild of the vlogbrothers, themselves uber-successful YouTubers….
I have been busy with SXSW lately and taken a pretty long break from writing. Unlike so many in the professional and personal blogosphere I’m too overwhelmed with sessions, pitches and expos at SXSW that I can’t really find “the thing” that broke out or defined the mood of the conference. If I had to mention particular…
Social media has been in flames the last few days over a (now withdrawn) Barbie-book Mattel published in 2010. It started with a blog post on Pamiedotcom’s Tumblr site. Barbie: I Can Be A Computer Engineer is the gift that keeps on giving to blogs and click bait sites that thrive on stroking our growing sense of gender fairness….
Although type of content varies between older and younger users in the same cohort, we see that the mobile screen is taking over as the electronic time killer of choice, while the big screen TV will eventually reduce to a – not irrelevant, but increasingly distant – number two. It is also common for children to use…
Spoiler alert ahead! It’s obvious, Disney has fallen in love with a new meta-theme: Wronged, cold-hearted, lonely woman unearths apocalyptic forces that overtake her kingdom, but is also the only one who can break the spell. But only after she rediscovers her own humanity and beats a deceptive, opportunistic prince with poor facial definition and socio-pathological…
In I’m Gonna Pop Some Tags I referred to an article indicating that toy innovation has been sluggish since the recession. But even if the average consumer might not feel the effects of an improving economy (yet), an increasing number of economists believe we are on our way out of the abyss. At the same…
During most of the years that I have covered parenting trends there has been a growing tendency to overprotect children. This phenomenon has in the United States and some other countries been dubbed helicopter parenting. Other places the tendency to micromanage ones progeny is known as curling parenting and the term hyper parenting has also…
Last week I spoke to two market and media classes at Texas State University. The topic I presented to the students was how social media habits differ among generations and how I believe it might be linked to changes in the entertainment industry. The narratives of family comedies have shifted from reflecting adults’ views to…
