Generation Z Tag

[caption id="attachment_2582" align="alignright" width="296"] The Great Depression - the last time life was particularly tough for poor families[/caption] Our youngest generation, the Homelanders is defined by the Great Recession. According to generational expert Neil Howe, this was the pivotal historic moment that allowed one generational archetype to be...

climberClimber Dallin Smith and his girlfriend are depicted chilling out in their self-made lawn chairs that they attached 350 feet high on a cliff wall in Utah. You can look at the amazing pictures here. Smith weaved his own lawn chairs and explains "the springs aren’t bolted in. They just rest nicely in a crack." Did someone say "death wish"? It might be one of the biggest paradoxes of our generation of parents and fits Generation X to a tee. Generation X'ers are rough and tough pragmatists born into the cultural chaos of a new social operating system. Many of us have made it our life project to create order out of disorder, of which a great part goes through over-protecting our children from various harms. At the same time we have established and popularized leisure time activities and entertainment concepts that have far more in common with roman gladiator shows than with Yo Gabba Gabba. Pretend for a moment that you are a martian witnessing the bizarre behavior of a middle-aged guy who is imposing on himself the trauma of a 10-mile military training circuit carrying a 35 lbs rucksack, military boots, going through mud, ice baths, barbed wire and electric shocks. Upon returning home all bloody and sweaty, he reunites with his little princess whom he never lets out of sight lest she stumbles and skins her knee while he turns his muscular back for a split second. You will catch him carefully examining her Halloween candy for poison and razor blades which she received at her neighbor's doors while his watchful eyes followed her trick-or-treating from the safe distance of the sidewalk curb. "You just never know." And after dishing out his hard earned money to earn whipping commands from his ruthless bootcamp instructor at 5 am, God forbid if his children's coaches ruffle their feathers or fails to hand them a trophy at the end of the season, regardless of performance.

[caption id="attachment_2257" align="alignleft" width="326"]super-child Future graduation attire?[/caption] Appealing to the hearts and minds of the Homelander kids (post-millennials) happens by addressing their taste for technology and modern communication devices. Growing up with touchscreens as the main window to the world, these kids are seriously steeped in a lifestyle and educational agenda that revolves around digital - where technologies are used as learning devices (educational platforms), often through gamified experiences, as well as study objects (coding, programming). For-profit university Ashford University does a good job at mining this sentiment in a commercial featuring children caressing their devices like they did their teddy bears a few years earlier. The message is clear: To be relevant and effective with the class of 2025 education needs to live in the tablets and smart phones, or soon bionic lens projections. The commercial revolves around catchwords like "smart" and "bright", words recent surveys show cling well in the ears of kid today. So much in fact, that smart as an aspirational goal is overpowering any other superhero power that previous generations of kids used to idolize.

[caption id="attachment_1973" align="alignleft" width="750"]ypulsepanel From Left: Lenore Skenazy, Dan Coates, Neil Howe, Mary-Leigh Bliss and Jake Katz[/caption] Last week I had the opportunity to attend a conference about the generation after the millennials. This entailed the latest stats and survey results from this youngest group of Americans on and an effort to (re)name the youngest generation - the one that is currently called the Homelanders. This event was part of the annual YPulste Mashup and located in New York.

Wait, what? There's a generation after the Millennials? It's not that long ago since I used to be asked this question. But this generation is building up steam. The oldest Millennials are all grown up and are not exactly "news" anymore (despite what Time Magazine seems to think). While Google Trends probably points to the TV-series called Homelanders, the traffic directed to this website is more often generationally directed. Search word data bringing traffic to After the Millennials does show that "Homeland generation"  and "homelanders" is increasing, meaning it's getting closer to becoming a "legitimate" generational moniker. But many names have been suggested for this generation, and at least to me, none of them sound particularly good.

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Gen Z In The Workplace In The Future of Bussiness