Last year we made some Generation Z predictions for 2014. How did these hold up? "1. They will bring at least one household item out of obscurity." While nothing is really holding the same momentum as rubberbands and duct tape did, DIY is still a strong trend. A pretty...
One of the most important generationally relevant must-reads from last week is this piece from Dr. Profeta . It was republished at slowfamilyliving, a website that goes against the grain of our era’s current tendency to hyperparent. In his Your Kid And My Kid Are...
I recently did an opening keynote in Bergen, Norway for an organization called Norwegian Audience Development. I will write more about audience development in light of generational change in subsequent posts. In my presentation I discuss the works of historians William Strauss and Neil Howe and...
Although type of content varies between older and younger users in the same cohort, we see that the mobile screen is taking over as the electronic time killer of choice, while the big screen TV will eventually reduce to a - not irrelevant, but increasingly distant -...
Are you mesmerized by a generation of post-millennials who figure out their new electronic gadgets faster than you can install child safety settings? Do you think this must be unique to the generation growing up today, also dubbed the digital natives? Do you think younger generations are more tech savvy...
When I worked with forecasting infant and family trends back in the 2000s there was a noticeably growing interest for nutrition among parents. Food was no longer only food, it had to be healthy, fresh, local organic, tasty and sometimes even "nutraceutical". Mothers started breastfeeding their babies again,...
[caption id="" align="alignleft" width="441"] Source: Wikimedia[/caption] 45 % of today's jobs will disappear by 2035. Sure, job titles have come and gone over the centuries as we progress technologically, but this time we're dealing with an entirely new animal. Computers are starting to replace us in jobs...
There is much chatter these days about the next generation of workers and whether they are technologically better equipped to face the changing job market. Many seem to think that by growing up with touch-screens, Siri and social media, the iGeneration will have a leg up in the...
[caption id="attachment_2927" align="alignleft" width="240"] Image: Flickr/cc, Lotte Ch[/caption] They play iPad games during potty training. They learn computer coding before they can read. Their mothers’ smartphones become their first object of jealousy. Their sonograms are shared with the world before they see the light of day....
It's been a while since I wrote about gender issues so today I'll harness International Women's Day to give a few forecasts that will affect women of the Homeland generation, or Generation Z, which is a more widely used name. I chose to describe the...
