When I first started studying the post-millennial generation my clients and readers were mostly interested in learning how to sell diapers, rattle toys and baby food to new parents and close family. As this generation is growing older, their needs are evolving too. No generation the size...
It's probably no surprise that "after the millennials" has been one of my key search terms for a while. I first started researching this generation in their infancy in the early 2000s, at a time when very little had yet been written about them. Covering this topic felt very much like entering a...
I have been busy with SXSW lately and taken a pretty long break from writing. Unlike so many in the professional and personal blogosphere I'm too overwhelmed with sessions, pitches and expos at SXSW that I can't really find "the thing" that broke out or defined the...
I recently did an opening keynote in Bergen, Norway for an organization called Norwegian Audience Development. I will write more about audience development in light of generational change in subsequent posts. In my presentation I discuss the works of historians William Strauss and Neil Howe and...
Here is a topic that is really interesteeaang. If speech intonation could reverberate in written media that last part would have sounded like a buzzing engine of some sort. Or like a croaking frog. Or like a hidden speech strategy that allows me to...
