Faster feedback cycles, clear goals and rules of play, a compelling narrative, and tasks that are challenging – these are some of the reasons forecasters in the gaming industry believe half of all innovation organizations will use gaming processes by 2015. IT consultant company Gartner believe a gamified service for consumer goods, marketing and customer retention will become as important as social media and established e-commerce websites like eBay and Amazon.
Crowdsourcing via gaming is a growing trend and has recently proven very successful in medical research – including a project of 400 participants harnessing ideas for dealing with worst case medical scenarios such as large epidemics.
Source: Big Think