To learn what makes Digital Natives tick, why not hear it straight from the horse’s mouth? This is why I spent the past few days at VidCom, the ultimate convention for online videos and the lives of digital influencers and their young fan base. VidCon is the brainchild of the vlogbrothers, themselves uber-successful YouTubers….
Marketers are feverishly trying to figure out how to advertise to Generation Z or Homelanders these days. One strategy is trying to make ads that Generation Z will share. But is this really a good idea? And if so, will Generation Z share your ads in their social media channels anyway? Most probably, they won’t. They will share…
This is an adaptation of an interview recently done for the Norwegian fashion website Melk og Honning. What is a “trend”? It depends. When a climate scientist or an economist talk about trends they obviously use the word differently than s fashion journalist would, but there are still commonalities. All trends are effects of underlying driving forces,…
With increasing automation and robotics, as well as a hyperconnected global labor pool, the future of work frequently comes up as an issue for Homelanders or Generation Z. After the Millennials was recently commissioned by the educational non-profit Knowledge Works to do a nation-wide generational survey that assessed young people’s attitudes toward career preparation in…
If you follow generation Z news closely, you might have noticed a sudden increase in headlines that projects Generation Z as being more “socially conservative” than older generations. The finding, which claims that Generation Z are less open to same-sex marriage, gender fluidity and body adornments such as tattoos go back to a survey (actually…
Last week I attended Web Summit, Europe’s largest tech conference. This was the first year they summoned in Lisbon, Portugal having been in Dublin the years prior. The conference brings together over 50,000 attendees, entrepreneurs, venture capitalists, globally renowned thought leaders and tech magnates as well as government officials ranging from city administrators to supranational…
No generation the size of 2-3 billion can be fully described with a simple bullet point list. And yet there are some generational commonalities we should be aware of. Generational research is a sifting process, and the biggest job is to weed out the noise between the true signals. After discarding myths and spurious effects,…
Yesterday I had the pleasure of seeing a talk by Dr. Devorah Heitner, the author of Screenwise and site Raising Digital Natives. Dr. Heitner has the unusual disposition that she doesn’t believe digital technology and social media will lead our species into an apocalyptic downfall. Nor does she jump on the technophile bandwagon so often…
This is my third and last post in a series about Millennials and money following El País’ event No Money this April, reflecting some of the topics that were raised. Blockchain is the database system underpinning the cryptocurrency Bitcoin, but has started to draw attention on its own. The blockchain technology’s recent rise to fame…
Like 71% of others in the United States I’d rather spend time dealing with my dentist than my financial institutions. Well, my dentist is also my husband, so I guess in my case this is no surprise, but you get the point. As a millennialized generation X’er, I despise long hold times on the phone,…
