I recently did a talk for Grupo Nutresa’s 2nd marketing conference in Medellin, Colombia. Grupo Nutresa is one of Latin America’s main distributors of food serving 65 countries with 70 different brands. In Colombia I spoke to 300 professionals in sales and marketing, helping them unpack our youngest generation, Centennials – or Generation Z. On the one…
Are you seeing and hearing more ads for healthy and sustainable foods these days? The food industry is going through rapid transformations these days and “big food” and fast food companies are desperately trying to shed their reputations for being just quick, cheap and easy. While traditional fast food restaurants are struggling to keep their market share,…
Research Chefs Association is the leading professional community for food research and development. Its members are the pioneers of the discipline of Culinology – the blending of culinary arts and the science of food. I recently attended their conference on the Future of Food, where I held a speech about Generation Z and their attitudes…
When I worked with forecasting infant and family trends back in the 2000s there was a noticeably growing interest for nutrition among parents. Food was no longer only food, it had to be healthy, fresh, local organic, tasty and sometimes even “nutraceutical”. Mothers started breastfeeding their babies again, and for longer intervals. Busy parents turned even busier carefully…
Most personal insolvencies these days are caused by expenses related to the two service industries we depend on the most in our modern society – healthcare and education. And not surprisingly some of the most disruptive technological and social innovations are happening in these two areas as well. Much of the skyrocketing healthcare costs in…
A little over a year ago American Heart Association made the a projection that the obesity epidemic would reach a level where 83% of American men and 72 % of women will be overweight or obese in 2020. The percentage today is 72 and 63 percent respectively. But recent news suggest that general obesity levels…
A former co-worker sent me this link a few days ago. A few years back when we did futures research and trend watching for a nutritional company, breast vs. bottle was a big issue. The trend is certainly a return to more natural forms of child rearing where breast-feeding (or providing breast milk in BPA…
