No generation the size of 2-3 billion can be fully described with a simple bullet point list. And yet there are some generational commonalities we should be aware of. Generational research is a sifting process, and the biggest job is to weed out the noise between the true signals. After discarding myths and spurious effects,…
It’s probably no surprise that “after the millennials” has been one of my key search terms for a while. I first started researching this generation in their infancy in the early 2000s, at a time when very little had yet been written about them. Covering this topic felt very much like entering a land where no man or woman has ever been. Then…
I have been busy with SXSW lately and taken a pretty long break from writing. Unlike so many in the professional and personal blogosphere I’m too overwhelmed with sessions, pitches and expos at SXSW that I can’t really find “the thing” that broke out or defined the mood of the conference. If I had to mention particular…
I recently did an opening keynote in Bergen, Norway for an organization called Norwegian Audience Development. I will write more about audience development in light of generational change in subsequent posts. In my presentation I discuss the works of historians William Strauss and Neil Howe and try to put their findings into a Scandinavian context….
Here is a topic that is really interesteeaang. If speech intonation could reverberate in written media that last part would have sounded like a buzzing engine of some sort. Or like a croaking frog. Or like a hidden speech strategy that allows me to gloat standoffishly while you hopefully wait with exuberant anticipation for what…
