It’s 2030. You’re managing a company that produces artificially intelligent internet connected consumer products. As you glance over your co-working hub you see people on their laptops, some in their virtual reality haptic gears. They are meeting with their teams 5000 miles away. Some are chatting with their robotic assistants which have become trained enough to…
With increasing automation and robotics, as well as a hyperconnected global labor pool, the future of work frequently comes up as an issue for Homelanders or Generation Z. After the Millennials was recently commissioned by the educational non-profit Knowledge Works to do a nation-wide generational survey that assessed young people’s attitudes toward career preparation in…
No generation the size of 2-3 billion can be fully described with a simple bullet point list. And yet there are some generational commonalities we should be aware of. Generational research is a sifting process, and the biggest job is to weed out the noise between the true signals. After discarding myths and spurious effects,…
Like 71% of others in the United States I’d rather spend time dealing with my dentist than my financial institutions. Well, my dentist is also my husband, so I guess in my case this is no surprise, but you get the point. As a millennialized generation X’er, I despise long hold times on the phone,…
Last week I spoke at a conference in Madrid called “No Money”. It was hosted by Spain’s leading newspaper El Pais and was literally about the transition to a cashless society. Foregoing cash in the near future is no far-fetched idea since entire countries are starting to consider getting rid of it. A senior vice…
The White House recently released a report where they labeled the youngest generation the “Homeland Generation”. A storm of speculations hit the internet soon after. How could the U.S. government choose such a paranoid and xenophobic-sounding epithet? Was this a creepy joke? Some claimed the White House took the name out of thin air. Others…
In this post we will have a look at how the new economic realities since the recession are shifting consumer habits, and especially among the youngest generation. This is part 3 in a three-piece series on how the post-recessionary economy is affecting the youngest generation. In 2009 Harvard marketing professor John Quelch identified four new…
The previous post focused on how poverty affects child development and parenting practices. This part sheds light on how we might see the effects of economic deprivation in educational outcomes. For the first part, click here.In the next posts we will look into how increasing income disparities since the recession are changing consumer patterns and creating…
Poverty or economic insecurity manifests itself directly and indirectly on child development. Here are just a few ways in which poor children suffer that privileged kids do not.
Our youngest generation, the Homelanders is defined by the Great Recession. According to generational expert Neil Howe, this was the pivotal historic moment that allowed one generational archetype to be succeeded by the next. What makes the recession of 2008 so different was that it cut deeper and lasted longer than any other downturn since the Great…
