Futurist. Data enthusiast. Trend analyst. Speaker.
Using a combination of Data Analytics and Strategic Foresight, I have studied Generation Z since birth. Established in 2011, After the Millennials was the first consultancy dedicated to decoding the generation coming after Millennials, tracking their shift from digital natives to the drivers of the global economy.
My work focuses on the intersection of generational theory and empiry, grounded in structured and unstructured data, user intent, and UGC analytics. Having worked several years for search and social media platforms has shown me that the earliest signals of emerging trends are often reflected in user-generated content and behaviors – long before they reach the news headlines or the polls.
My research into Generation Z and the impact of the digital-first lifestyle has been featured by the BBC, Vox, and The Verge. Today, I apply those same foresight methodologies to the future of Artificial Intelligence and Search Quality, ensuring that the next era of technology is built on a deep understanding of human behavioral data.
Let’s get serious about your biggest group of customers
