No generation the size of 2-3 billion can be fully described with a simple bullet point list. And yet there are some generational commonalities we should be aware of. Generational research is a sifting process, and the biggest job is to weed out the noise between the true signals. After discarding myths and spurious effects, […]
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It’s probably no surprise that “after the millennials” has been one of my key search terms for a while. I first started researching this generation in their infancy in the early 2000s, at a time when very little had yet been written about them. Covering this topic felt very much like entering a land where no man or woman has ever been. Then […]
I have been busy with SXSW lately and taken a pretty long break from writing. Unlike so many in the professional and personal blogosphere I’m too overwhelmed with sessions, pitches and expos at SXSW that I can’t really find “the thing” that broke out or defined the mood of the conference. If I had to mention particular […]
I recently did an opening keynote in Bergen, Norway for an organization called Norwegian Audience Development. I will write more about audience development in light of generational change in subsequent posts. In my presentation I discuss the works of historians William Strauss and Neil Howe and try to put their findings into a Scandinavian context. […]
Here is a topic that is really interesteeaang. If speech intonation could reverberate in written media that last part would have sounded like a buzzing engine of some sort. Or like a croaking frog. Or like a hidden speech strategy that allows me to gloat standoffishly while you hopefully wait with exuberant anticipation for what […]