This is a blog about the youngest generation we know, the generation born after the early 2000s. Or more precisely, it’s about the future they will shape and be shaped by in the coming years and decades. They are sometimes called the New Silents, Generation Z or the Homelanders. In this blog I call them Homelanders, but only as a working title. Because just like this blog, this new generation is a work in progress. However, empirical observations and generational theories allow us to already start to see some patterns.
My name is Anne Boysen, and I am one of those strange people who decided to go to school to become a professional futurist. I currently live in Austin, Texas, but am originally from Oslo, Norway. Early in 2003 two events taking place in the course of two weeks spurred my interest for this new generation of humans. First, shortly after receiving my masters degree in Strategic Foresight, I got a job doing future oriented market research for one of the largest nutritional companies in the world. They wanted to know how parents relate to infant care, child rearing, buying habits etc. Secondly, I learned about the nascent existence of my oldest daughter, which gave me opportunities to reality check my research for years to come.
But enough about me. Here is why you should be interested in this remarkable new generation: Why should I care?
If you want to get in touch, collaborate or see how I can help your business, please don’t hesitate to contact me.