An article in Treehugger takes issues with a NYT story which claims that green consumption is down due to the recession. The writer argues that the NYT writer takes a very narrow view in what constitute green consumption. She says the mentioned products affected by the economic downturn, e.g. Clorox’s Green Works, have long been accused of greenwashing, so abandoning them makes little difference.
Meanwhile, Amazon has conducted a study which found an increased market performance for green products such as LED bulbs and the Energy Star brand.
So should we attribute these market changes to the economic recession or increased awareness of greenwashing? Or maybe a combination of the two?I bet paying extra for products from companies like P&G or Johnson & Johnson doesn’t feel as good as spending at the local farmers market, especially when credibility is in question and money is already tight.
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