Understanding the Future of the Next Generation

Highlights from KLOVE Radio's Millennial Summit 2016

Testimonials

  • Why Generation Z is not more conservative

    Why Generation Z is not more conservative

    If you follow generation Z news closely, you might have noticed a sudden increase in headlines that projects Generation Z as being more “socially conservative” than older generations. The finding, which claims that Generation Z are less open to same-sex marriage, gender fluidity and body adornments such as tattoos go back to a survey (actually…

  • Thoughts from Europe’s Largest Tech Conference – and a Plea to the Next U.S. Administration!

    Thoughts from Europe’s Largest Tech Conference – and a Plea to the Next U.S. Administration!

    Last week I attended Web Summit, Europe’s largest tech conference. This was the first year they summoned in Lisbon, Portugal having been in Dublin the years prior. The conference brings together over 50,000 attendees, entrepreneurs, venture capitalists, globally renowned thought leaders and tech magnates as well as government officials ranging from city administrators to supranational…

  • 5 Keys to (Marketing to) Engaging Generation Z

    5 Keys to (Marketing to) Engaging Generation Z

    When I first started studying the post-millennial generation my clients and readers were mostly interested in learning how to sell diapers, rattle toys and baby food to new parents and close family. As this generation is growing older, their needs are evolving too. No generation the size of 2-3 billion can be fully described by a…

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