• What You Should Know About Marketing To Millennial Parents

    What You Should Know About Marketing To Millennial Parents

    The only other generational topic receiving as much attention as the young Generation Z or Homeland generation is the Millennial parenting cohort raising them. Still held back in life by economic setbacks and lengthy educations, Millennials are nonetheless a family-loving generation and will eventually go for the parenting life phase with full steam. In fact, they like(…)

  • What Your Tween’s YouTube Celebrities Tell Us About the Homeland Generation

    What Your Tween’s YouTube Celebrities Tell Us About the Homeland Generation

    Summertime clearly puts a damper on my writing, but today I’m finally posting again. Yuu-hoo! I also try to purge half-written texts and pursue trends I haven’t taken enough time to get down into words, which seems far more laborious than actually identifying and analyzing these trends. This is one of those gigantic projects that seem(…)

  • The Real Reason Why Digital Natives Outsmart You

    The Real Reason Why Digital Natives Outsmart You

    Are you mesmerized by a generation of post-millennials who figure out their new electronic gadgets faster than you can install child safety settings? Do you think this must be unique to the generation growing up today, also dubbed the digital natives? Do you think younger generations are more tech savvy because their brains are ‘wired differently”? They might indeed be(…)

Raising a Young Generation in the Ongoing Digital Revolution

From Central Texas chapter of World Future Society, May 2014. 45% of our current jobs will disappear by 2035. Middle class jobs are getting fewer as smart machines are replacing jobs and middle class incomes remain stagnant. How can we prepare the next generation to not only coexist, but actually prosper alongside computers in the third industrial revolution or Second Machine Age

Do Generations Matter?

Generational differences are those that evolve as a result of historical changes. Children and teenagers are particularly receptive to changes in their macro-environment and are shaped by these changes. A new generational zeitgeist emerges when younger cohorts interact with changing forces in complex adaptive social systems. Using generational foresight we can identify some of these 'pivot points' and forecast changes even before they happen.

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