Understanding the Future of the Next Generation

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Highlights from KLOVE Radio's Millennial Summit 2016

Testimonials

  • Which ads does Generation Z share in social media?

    Which ads does Generation Z share in social media?

    Marketers are feverishly trying to figure out how to advertise to Generation Z or Homelanders these days. One strategy is trying to make ads that Generation Z will share. But is this really a good idea? And if so, will Generation Z share your ads in their social media channels anyway? Most probably, they won’t. They will share…

  • How trends, fads and driving forces can help us understand social futures

    How trends, fads and driving forces can help us understand social futures

    This is an adaptation of an interview recently done for the Norwegian fashion website Melk og Honning. What is a “trend”? It depends. When a climate scientist or an economist talk about trends they obviously use the word differently than s fashion journalist would, but there are still commonalities. All trends are effects of underlying driving forces,…

  • What is the future of work for kids today?

    What is the future of work for kids today?

    With increasing automation and robotics, as well as a hyperconnected global labor pool, the future of work frequently comes up as an issue for Homelanders or Generation Z. After the Millennials was recently commissioned by the educational non-profit Knowledge Works to do a nation-wide generational survey that assessed young people’s attitudes toward career preparation in…

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