Understanding the Future of the Next Generation

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Highlights from KLOVE Radio's Millennial Summit 2016

Testimonials

  • Centennials and the Future of Food

    Centennials and the Future of Food

    I recently did a talk for Grupo Nutresa’s 2nd marketing conference in Medellin, Colombia. Grupo Nutresa is one of Latin America’s main distributors of food serving 65 countries with 70 different brands. In Colombia I spoke to 300 professionals in sales and marketing, helping them unpack our youngest generation, Centennials – or Generation Z. On the one…

  • Influencers, Generation Z and VidCon 2017

    Influencers, Generation Z and VidCon 2017

      To learn what makes Digital Natives tick, why not hear it straight from the horse’s mouth? This is why I spent the past few days at VidCom, the ultimate convention for online videos and the lives of digital influencers and their young fan base. VidCon is the brainchild of the vlogbrothers, themselves uber-successful YouTubers.…

  • Which ads does Generation Z share in social media?

    Which ads does Generation Z share in social media?

    Marketers are feverishly trying to figure out how to advertise to Generation Z or Homelanders these days. One strategy is trying to make ads that Generation Z will share. But is this really a good idea? And if so, will Generation Z share your ads in their social media channels anyway? Most probably, they won’t. They will share…

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